Welcome to Nor Cal Fitness Summit Online: Presented by VIRTUAL.FIT

Real People. Real Passion.

Real Results.

Nor Cal Fitness Summit Video On Demand

The Nor Cal Fitness Summit is a 3-day life changing experience that will enrich your mind, build your community, and guide you and your fitness business through a personal journey to reach your greatest human potential.

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Nor Cal Fitness Summit: What you get…

Individual Purchases

60 days access to Video On Demand included for your presenter
Click on a presenter’s picture below or scroll down and find your presenter to purchase a single session with that presenter

Entire Event Purchase

60 days access to Video On Demand included for all presenters
Valuable business strategies and advice

↓  Click on your presenter’s picture below to learn more about their session  ↓

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Keara Palmay

Keara Palmay

Scott Rawcliffe

Scott Rawcliffe
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Jon Goodman

John Goodman

Mark Fisher

Mark Fisher

Dr. John Rusin

Dr. John Rusin

Chris Smith

Chris Smith

Anthony Trucks

Anthony Trucks

Dr. Perry Nickelston

Dr. Perry Nickelston cropped

Forest Vance

Forest Vance

Presenters Q&A

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AJ Roberts

AJ Roberts

Pat Rigsby

Pat Rigsby

Sean Phillips

sean-phillips

Melody Schoenfeld

Melody Schoenfeld png

Joe Arko

Joe Arko

John Spencer Ellis

John Spencer Ellis

Casey Washack

Casey Washack

Coach Stevo

Coach Stevo
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AJ Mihrzad

AJ Mihrzad

Vito La Fata

Vito La Fata
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Jon Goodman

John Goodman

Building and Growing an Efficient and Scalable Online Training Business for More Freedom

Session Description

In this session, attendees will learn why online training is so popular today. They will also discover how online training when done correctly, can be a great option for both the client and trainer. Developing an online training business, either on the side or as a full-time job, can be a convenient way to generate more financial freedom as a personal trainer.

Trust Your Hustle

Session Description

Anthony teaches entrepreneurs what it means to Trust Your Hustle. This means to get out of your own way, to breakthrough, and get success in your business and personal life. Find out how no one in the world does it like him!

From having survived a tough childhood to playing in the NFL, to being a thriving business owner, Anthony has fought through incredible hardships. Now as an entrepreneur and coach, Anthony shares insights from his personal struggles, experiences, and knowledge, offers eye-opening perspectives unlike anyone else in the world.

When starting a business from the ground up, learn the best tools, techniques, and business strategies. Anthony has applied his own techniques successfully, and now teaches others how others can achieve the same successful results. Participants will learn how to apply his teachings to all facets of their business, including branding, client retention and many more.

AJ Roberts

AJ Roberts

The Angry Salamander

Session Description

How to tap into your true calling and leverage it to separate yourself from the herd as others struggle to compete.

Why you should never be the “everything” gym and instead focus on the 5% to build your community.

How to create a culture that exceeds expectations rather than simply satisfies to turn members into insanely loyal fans.

Fat Loss Secrets Used by Competitors and Top Athletes

Session Description

Learn the techniques and processes that top athletes and competitors use to drop fat FAST! This workshop will go through very specific protocols on cardio, supplementation, dieting and training. 

Learn common mistakes and pitfalls of popular fat loss methods.  Uncover powerful strategies which have come from the trenches, as opposed to ones found in manuals and books!  These strategies have been proven and used by UFC athletes, NHL hockey players, and hundreds of stage competitors.

The objective of this session is to provide participants with a new-found understanding of how triglycerides are converted into free fatty acids, and used as a source of fuel. Participants will learn why the most common ‘fat loss’ methods are not that effective. Participants will take away precise protocols they can actually apply right away!

Keara Palmay

Keara Palmay

Results-Driven Coaching: Program Your Clients to Succeed

Session Description

Tired of your clients constantly making excuses or losing sight of their goals? This challenge is far too familiar to most coaches in the health and fitness industry.

Keara Palmay will share the exact tools and techniques you need to condition your clients for lasting success.

Using Neurolinguistic Programming, Keara will teach you how to 10X your coaching expertise and income by rewiring your client’s disempowering and unconscious patterns to empowering vehicles for lasting change.

Find out how to enter your client’s model of the world and influence their behavior from within. Lasting transformation starts here!

The Care and Feeding of Superheroes

Session Description

Many people start a fitness business because they want to help more people and have more personal freedom. But not everyone appreciates the only way to actually achieve that dream is by having a world class team. Great businesses are never built or sustained by a single person ordering around employees.

In this lecture, Mark Fisher will give you insight into how to recruit, interview, and develop A-Players. You will learn the foundation for creating a remarkable service culture that will lead to more freedom, a more powerful impact, and more happiness!

Mark Fisher

Mark Fisher

Dr. Perry Nickelston

Dr. Perry Nickelston cropped

Transverse Plan Powerhouse

Session Description

Power lives in the transverse plane. Learn how to assess ‘force bleeds’ in your performance slings. Use three simple resets that make instant and dynamic changes to power. Learn how to build the change from ground-up to loaded diagonal patterns using resistance bands.

Can’t break through a performance or strength plateau? Harnessing the transverse plane will help you explode. This is hands on!

Building Your Ideal Business

Session Description

In this presentation Pat Rigsby will teach you how to position yourself in the market as a premium provider and differentiate your business from the ever-growing number of fitness solutions. You will discover how to start attracting more of the clients you want to train, operate a systematic and highly profitable business and finally enjoy being a business owner instead of feeling like you are  owned by your business. 

You’re doing what it takes to offer a better service and Pat will teach you how to create your ideal business around it. 

Pat Rigsby

Pat Rigsby

John Spencer Ellis

John Spencer Ellis

Building Long-Term Wealth: What Nobody is Talking About, But Should!

Session Description

Learn the truth about building a business with longevity and stability, and how to use the proceeds to build long-term wealth while reducing your tax burden and improving your lifestyle. 

 
How the right daily actions lead to long-term growth and prosperity.
Why it is important to only work hard ONCE.
How to legally and ethically reduce your taxes as much as 50%.
How to work backwards.

How to Build a High Profit Low-Stress Online Fitness Coaching Business

Session Description

AJ Mihrzad will be discussing the 3 critical drivers of your online fitness coaching business:
1) Automating your marketing so it brings new leads every single day along with warming up prospects until they are ready to hire you.
2) Setting up high ticket sales funnels that convert 80% of your leads into high-paying clients.
3) Creating leverage through online virtual coaching systems. 

AJ Mihrzad

AJ Mihrzad

Casey Washack

Casey Washack

Short Term Programming for Long Term Profits

Session Description

This is the nuts and bolts of how to create your own short-term program like Fit in 42.  Casey will take you through all the steps you need to go through to create raving fans by having them go through a full immersion, focused energy, educational program.

Casey breaks up Fit in 42 into four components we call our N.E.X.T. Formula: Nutrition, Exercise, Experience, Transformation

Online Strength Coach Success Secrets

Session Objectives

How to make and an extra four to five figures per month selling information products and working with virtual coaching clients

Inspire attendees and show exactly what is possible in today’s online environment

Talk about my own personal failure to success story

Teach beginner mistakes to avoid

Teach my 6 step system to start an online info product and virtual coaching business in 90 days or less

Forest Vance

Forest Vance

Scott Rawcliffe

Scott Rawcliffe

Facebook Marketing 2.0

Session Description

With over 1.59 Billion monthly users, Facebook is a marketing channel that you cannot ignore.  With more and more fitness professionals flocking to Facebook to market their business, it is not as easy as it use to be.  Unfortunately, a lot of pros will give up on Facebook in 2016 because they are not having the success they once were.

Join Scott as he walks you through how to take your Facebook marketing to the next level and why you need to stop just creating ads and start creating marketing campaigns.  If you want to generate more qualified leads and brand your business as the authority, get your pen and paper out because you will leave Scott’s session with the exact plan on how to do so!

The Science of Showing Up

Session Description

We usually know what we need to do to meet our goals, so why do we struggle to actually do it? If 80% of life is showing up, then motivation and social environment are some of the largest influencers on our clients’ success. And while coaches have come to value evidence-based training, we talk very little about evidence-based psychology in the coach-client relationship.

In this lecture, Coach Stevo will fix all that. He will  give you an overview of Motivation Science including habit-formation, willpower, self-efficacy, Self-Determination Theory as well as evidence-based methods to keep your clients feeling motivated and on track.

Coach Stevo

Coach Stevo

"Off the Floor" Training Income!

Session Description

Trainers and studio owners are burnt out.  Running out of hours and want to make more money to support their business and lifestyle.  Coaching client’s today is not limited to sessions on the floor anymore.  You can build additional revenue streams by leveraging the combination of these 10 powerful methods of growing your business.  

The coaching landscape is changing, you can help more people, and make more money doing what you love and get paid much more for it when you develop “off the floor income” that leverages your experience strategies to add money into your bank account, help your clients get better results, and develop high-end coaching programs and systems that can help you make money when you are off the floor and work anywhere you want, on any schedule you want.  Kiss goodbye to the limits of location and say “hello” to making Off the Floor Income!

Building Authentic Career Capital To Streamline Your Specialty Niche

Session Description

In this presentation, Dr. John Rusin will cover the must-do career moves to not only enhance your continuing education, but carve out a specific niche that is authentic to you, your skill sets and your career goals. From prioritizing your mentorships to determining career steps to streamline your success in the fitness industry, Dr. Rusin will dive deep into the why behind what separates you from the pack, and makes you stand out against your peers and competition in an overcrowded and under served industry. Once you find yourself, identify your goals and specialty niches and start serving your clients and community on a daily basis with every strategic move you make, you will  quickly realize you were building a loyal tribe through the entire process.

Dr. John Rusin

Dr. John Rusin

Chris Smith

Chris Smith

How to Sell Your Story

Session Description

The most powerful thing you have to sell as an entrepreneur is you.  Unfortunately, most entrepreneurs do not understand how to tell their story in a concise, powerful way.  Chris Smith, Founder of The Campfire Effect, will give you a proven formula called: ‘The 5 Forces of Storytelling’ so you can tell your story in a powerful way to get more clients, build a stronger culture, and make a bigger impact. 

Distinct or Extinct!

Session Description

Sean has opened over 500 fitness clubs around the world.  He shares his secrets of success.  Do not go extint.  Instead, thrive in your environment and learn how to excel that growth.

Neghar Fonooni

sean-phillips

Melody Schoenfeld

Melody Schoenfeld png

Kettlebell Basics: The Swing and the Getup

Session Description

Melody with explain the benefits of the hard-style kettlebell swing and Turkish getup and will teach each movement in a fun, easy-to-learn method. 

Melody will teach proper form of the kettlebell swing and Turkish getup in a way that is easy for trainers to learn to teach to clients.  

Presenters Q&A

Session Description

The Presenters take questions from the audience.  Keara Palmay, Scott Rawcliffe, Joe Arko, and Casey Washack

Presenters Q&A

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A Special Thank You To Our Sponsors!

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